Earlier this year, a group of active Romanian producers discussed the option of creating a body that would successfully represent their interests. Starting from May, the Romanian Alliance of Film Producers (APF) was established with the aim of creating a competitive and sustainable environment within the domestic film industry, in cooperation with state authorities as well as with international bodies and institutions. We had a chance to talk to the APF’s president, Iuliana Tarnovețchi, and its CEO, Alex Trăilă, regarding their association.